Bridging the gap
between Strategy & Design.
For brands who embrace change, in an ever changing world.
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we believe in
For brands who embrace change, in an ever changing world.


Nilo is a small, brand strategy and design agency based in Jackson MS. We specialize in creative strategy, logo & identity system design, and a range of other creative services.

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Our Work

From proposal to project delivery, we're involved in every step to ensure creative vision and execution is in alignment with your business goals and your customers' needs.

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Latest Insights
on the Business of Design

Brand Positioning Statement Framework: How to Position Your Brand to Win.
April 17, 2019

There are a multitude of benefits from positioning your brand properly. Internally, a well-positioned brand will be able to make decisions more efficiently and have a crystal clear view of two key factors: who they are and what they stand for. To the outside world, sound positioning provides clarity in your market for your customers (whether B2B or B2C), while differentiating you from the competition.

5 Principles of Effective Logo Design
April 18, 2019

What makes a logo effective? And more importantly, what does it do for your business? I want to quickly discuss the 5 principles of an effective logo design, and why some logos just missed the mark, or are flat out hindering your business. This article is to educate new businesses & startups, business owners thinking of making a change, or anyone who may be curious and want a better understanding of the importance of a successful logo.

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