Sharing what
we have learned.
Aperiam harum

Thoughts & insights on the business of design, and the design of business.

Brand Positioning Statement Framework: How to Position Your Brand to Win.
There are a multitude of benefits from positioning your brand properly. Internally, a well-positioned brand will be able to make decisions more efficiently and have a crystal clear view of two key factors: who they are and what they stand for. To the outside world, sound positioning provides clarity in your market for your customers (whether B2B or B2C), while differentiating you from the competition.
April 17, 2019
5 Principles of Effective Logo Design
What makes a logo effective? And more importantly, what does it do for your business? I want to quickly discuss the 5 principles of an effective logo design, and why some logos just missed the mark, or are flat out hindering your business. This article is to educate new businesses & startups, business owners thinking of making a change, or anyone who may be curious and want a better understanding of the importance of a successful logo.
April 18, 2019
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